FOR IMMEDIATE RELEASE
February 19, 2007

Allflex USA Focuses on Producer Needs with New Promotions

Allflex USA has announced two promotions to address the rapidly changing needs of livestock producers for identification solutions. 

Scott Holt has been promoted to Associate National Sales Manager. In his new role, Holt will provide additional sales and marketing support to Allflex regional sales managers across the country. Holt’s duties will expand to include providing marketing and communications support in the field and work closely with Allflex distributors. In addition, he will retain his role as Northwestern Regional Manager. Holt manages sales in WA, OR, ID, MT, WY, UT, ND and SD and serves as an animal identification spokesperson across these states at meetings and events.

Reflecting the industry’s interest in electronic identification (EID), Brian Rainey has been promoted to EID Product Marketing Manager. Rainey has extensive experience in helping livestock producers use EID as a management tool. He will work with regional managers and customers to provide technical information and training on Allflex EID products. He will also assist in research and development of identification products across all marketing and specie groups. In addition, he will retain his role as Western Regional Manager for CA, AZ and NV.

“We are very pleased to have Scott and Brian take on these new roles. Both are seasoned sales professionals with unique skills,” said Jon Becerril, Allflex USA National Sales Manager. “Scott’s organizational and leadership skills will be a tremendous help from a national sales and marketing perspective. Brian’s ability to bring real-world thinking and application of technology to the technical and R&D side will make Allflex products an even stronger choice for producers who want systems that really work.”

The new positions became effective as of January 1, 2007.